Last Friday, when Roni Loren shared her personal experience story in her post Bloggers Beware: You CAN Get Sued for Using Pics on Your Blog, the blogosphere exploded in panic. Almost every blogger I know was pulling down pictures they’d found on Google Images or other places because they weren’t sure if those pictures violated copyright and they didn’t want to take the chance. Some writers with photo heavy posts found their blogs gutted.
I felt terrible for them, and so did the techie talented Melinda VanLone who offered to come by today and share an amazing list of places where we can legally get photos. And many of them are free!
Where Can We Find Pictures for Our Blogs?
By Melinda VanLone (@MelindaVan)
We have the power to get our words out to millions of people all over the world through our blogs. Naturally, we want to decorate those words with pretty pictures because studies show people pay more attention to images than they do words.
But just where do we get the images? One wrong step and we could wind up in court, facing costly litigation. It’s a scary thing to contemplate.
What’s a blogger to do?
Stock photo websites to the rescue. There are hundreds of them out there, but they aren’t all created equal. Here are some I’ve personally used and can recommend…
Free Pictures Here!
Some sites offer free images, under a creative commons license. What does this mean? It means you can use the image on your blog or even your book cover. Most often you must credit the photographer (although some don’t demand that). A simple line somewhere on the page (or back of the book or inside flap) that says “photo courtesy of XXX XXXX” or whatever verbiage they give you to use is enough. It’s painless, and it helps support a fellow artist in their goal of getting their name out there. You can go one step further and put a link attached to the photo which directs people to the photographer’s website. We all like link-backs! It’s a scratch my back and I’ll scratch yours type of scenario. Not a bad price to pay.
Stock Exchange http://www.sxc.hu/ Photos provided free of charge for the greater good. There’s a link with each image detailing exactly what you may do with it, or not, as the case may be. The power behind this site is Getty images and iStockPhoto (both pay sites that are power houses in the stock photo industry), which means you can be sure they’ve done the best they can to make sure you don’t end up in trouble.
Free Digital Photos http://www.freedigitalphotos.
Morgue File http://www.freedigitalphotos.
Open Photo http://openphoto.net The user interface is a bit clunky. To download the image, look for a tiny link below it. Each image explains what they’d like in return, such as attribution or a link.
Flickr http://www.flickr.com Not every image is available for use, of course, but there are plenty that are, and they are free with just an attribution. They have the best explanation of the Creative Commons license in easy to understand language: http://www.flickr.com/
StockVault http://www.stockvault.net I list this one with a caveat. The images are free, but the license is a bit…fuzzy. Basically you can use the images for your website or personal use (business card), but you can’t use them on anything you intend to sell (book cover) or in any way that might make the person in the image “look bad.” I’m not exactly sure what that means, and I suspect everyone has a different view of what “looks bad.” You can avoid the issue entirely by not using any image with people in it or by making sure your blog topic isn’t a controversial one.
Every Stock Photo http://www.everystockphoto.com/ This is a license-specific photo search engine. They index and search millions of freely licensed photos, from many sources, and present them in an integrated search. The license is listed with each image, and each is different, so be sure to read what you’re allowed to do. They do not host the images themselves. They simply help you search.
For a Few Dollars More
Some sites offer royalty free images for a fee or on a monthly/yearly subscription basis. This can range anywhere from a few pennies to several hundred dollars, depending on what you are going to do with the image. Most often, the price hinges on the size of the image you want to download. For a blog, you don’t need a big image so the price will be relatively small.
The license they give you allows you one time only use of the photo. That means you can use it on your blog but not on your book cover unless you pay another fee. The fee is “per instance.” Can you use it again in your blog at a later date? Yes. Can you use it on your business card also? Not without buying it again.
Why would you use one of these sites? Because the variety and scope of images is much larger and, in general, the quality is much higher. For hard to find things, sometimes this is the only option.
iStockPhoto http://www.istockphoto.com/ One of my favorites. They have a wide variety of images and most are high quality. They have a standard license which covers just about anything a blogger would be using the image for, plus there’s an extended license available for purchase in case you need more. Be aware that some images are marked for “editorial use” only, which means you can use them for a blog but are limited in other applications.
Photos.com http://www.photos.com/ Purchase individually or in image packs or subscription. Great variety and quality, and they’re easy to search.
Jupiter Images http://www.jupiterimages.com/ A more professional website and a conglomerate of several sites in one. It’s also more expensive. If you’re looking for a unique image for a book cover, this is a great place to search because it hunts several places at once. Be sure to check the price of the image before you fall in love.
Big Stock Photo http://www.bigstockphoto.com/ You can pay as you go or save a bit by buying a package of credits. They also have a few free images available. The license is a bit more limited than others but nothing that should stop you from using them. Each instance requires you to purchase the image again (as in, once for your blog and once for your business card, etc.). They have a wide selection, and the quality is good.
123RF http://www.123rf.com/ The subscription price on this site is one of the few I’ve thought might be worth it—if you don’t mind spending time every day for a month finding images to download. For one month, you can download up to 26 images a day. If you planned it right, you could end up with quite a stockpile of blog photos for a decent price.
Shutterstock http://www.shutterstock.com A little more expensive than some of the others, but they have images you might not find elsewhere. Go here for the hard-to-find thing you don’t mind paying for.
How did you react to Roni’s post? Did you have to take down photos from your blog or had you been using free stock photos prior to this?
Melinda VanLone is a science fiction/fantasy author with a Master’s degree in Publishing. She spent too many years to confess to working in graphic design and production before moving on to explore life as a writer. She’s a Photoshop expert, technology addict, and MMORPG lover. Melinda’s current work-in-progress, The Demon You Know, will be published in 2012. You can visit her website at http://www.melindavan.com/.