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Creating Promotional Material That Works: Swag

By Marcy Kennedy (@MarcyKennedy) Over the last two months during my guest posts at Fiction University, we’ve looked at writing a tag line for our books and writing our book description that goes up on retailers and on the back of our book. This month we’re going to talk swag. Swag is physical items related(…)

5 Times Katniss Nailed Deep Point of View

By Marcy Kennedy (@MarcyKennedy) I’m guest posting today for Christine Frazier of the Better Novel Project. I hope you’ll join me because I’m talking about one of my favorite subjects–deep POV–and how we can learn about it from Katniss and The Hunger Games. Join me to find out 5 Times Katniss Nailed Deep Point of(…)

Sadness Is Valuable Too

By Marcy Kennedy (@MarcyKennedy) A few months back, my husband asked me “Do you always have to be so cheerful?” “Would you rather I were grumpy?” I replied. He paused for a second, then nodded. “Sometimes.” That started me thinking. Because sometimes I feel grumpy inside. I feel sad and angry, scared and worthless. I(…)

Dissecting Books: Reading as a Writer Part 2

By Marcy Kennedy (@MarcyKennedy) Welcome back to my mini-series on how to dissect books to understand how and why they work. In other words, how to “read as a writer.” I started this series because the advice “writers should read” isn’t explained often enough. Writers can spend hours and hours reading without learning anything about(…)

Creating Promotional Copy That Works: Book Descriptions

By Marcy Kennedy (@MarcyKennedy) Last month I started a new series on creating promotional materials for our books with a look at tag lines. A tag line is a teaser or a catch phrase meant to capture the emotional tone of the book, hint at the genre, and hook the reader. They don’t tell the(…)

Using Deep POV to Capture Readers’ Emotions

By Marcy Kennedy (@MarcyKennedy) The books that we remember the best are often the books that made us feel something. Those are the books we recommend to our friends. Those are the authors we seek out to see if they have more books that will provide us with that vicarious experience again. So it makes(…)

Dissecting Books: Reading as a Writer Part 1

By Marcy Kennedy (@MarcyKennedy) One of the pieces of advice that every writer hears until it makes us sick is “you need to read.” And that’s true and valid advice. (And if you don’t love to read, why are you writing?) Here’s the piece that most people miss though. It’s not enough to just read,(…)

Creating Promotional Copy That Works: Tag Lines

By Marcy Kennedy (@MarcyKennedy) As is the case with many elements of being an indie author, the complete control we have over writing our promotional material is a double-edged sword. We’re not saddled with promotional copy written by someone who might have read only our synopsis, if that. We’re also on our own, without experienced(…)

Want a Page-Turner? You Need Deep POV

By Marcy Kennedy (@MarcyKennedy) I’m posting at Kristen Lamb’s blog this week. She’s been doing a series on deep POV, and I have the honor of being her guest “expert.” I’m talking about how deep POV can make even the less exciting parts of our books, like description, into page-turners. I hope you’ll join me(…)

The Fine Line Between Confidence and Arrogance in Writers

I have a special guest poster for you today. I’m always looking for books I can recommend to newer writers, and so I bought her book Someday Is Here!: A Beginner’s Guide to Writing and Publishing Your First Book. As you might have guessed by the fact that I then asked her here to guest(…)