Choosing the Right Social Media Site for You and Your Readers
By Marcy Kennedy (@MarcyKennedy)
When it comes to how to spread the word about your book, you’ll hear widely divergent opinions. Don’t bother with promotion. Promote in every possible way. Do real life events—forget about social media. Don’t bother with real life events—stick to blogging and social media. Buy ads. Don’t buy ads.
The one thing everyone can agree on is that indie writers need a way to let potential readers know their books exist. We don’t have access to a publisher’s ready-made audience. My experience (backed up by discussions I’ve had with other authors who’ve used the same methods) is that social media does help build your audience.
Thanks to social media, I’ve grown my blog and newsletter, moved my books into the top ranks of their respective lists when they released, and have grown my business to the point where I work full-time as a writer, editor, and writing instructor. I wasn’t able to achieve those things by networking in real life. My reach was too small.
But social media can also be a giant waste of time. The key to social media is to choose the right site for you and then learn how to use that site in a time-effective way that builds relationships. Spam never works.
The first step to using social media effectively is to figure out what site is best for you and for meeting up with your potential readers. So today I want to give you a quick overview of some of the major social media sites, how they’re different, and who they’re best for.
To read the rest of this post, head over to Janice Hardy’s Fiction University!
Interested in more ways to improve your writing? Grammar for Fiction Writers
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