Creating Our Author Business Plan: Book by Book Marketing
By Marcy Kennedy (@MarcyKennedy)
The marketing section of our author business plan is unique in that we need to think about our overall marketing strategy as well as the specific marketing activities we’re going to use for each individual book we produce.
Last month I talked about developing our overall marketing plan, and this month I’m going to suggest ways we can create a successful plan for marketing each individual book.
Please join me at Janice Hardy’s Fiction University for my regular monthly guest post!
P.S. Every summer I try to travel around and guest post a bit, but now that the summer is drawing to a close, I only have one more guest post (for the fantastic Jami Gold), and then it’ll be back to business as usual here on the blog 🙂
Interested in more ways to improve your writing? Internal Dialogue
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