Writers – Value Yourself and Your Work
By Marcy Kennedy (@MarcyKennedy)
Over the last couple of months, an online debate has risen about whether creatives deserve to be paid for their work or whether they should work for free or for “exposure.” By creatives, I mean those who produce intellectual property or the like for the purpose of entertaining an audience—writers, musicians, dancers/performance artists, etc.
(If you’re a reader rather than a writer, this post isn’t for you. Instead please read Kassandra Lamb’s excellent post A Reader’s Look Behind the Curtain Re: eBook Pricing and Kindle Unlimited. She talks about what readers, rather than writers, need to know about the issue at hand.)
On one side of the firestorm sits Kristen Lamb. In her post “How the Culture of Free is Killing Creatives,” Kristen put out the call for writers to stop allowing themselves and their work to be exploited. Is this a career for you? Then you should be paid for your work. As Will Wheaton said in his post on the topic, you can’t pay your rent with exposure.
On the other side are opinions like that expressed by Joe Konrath on his blog: “No one owes me a living. A sense of entitlement is a dangerous thing. If you’re lucky, you’ll find readers. If you’re really lucky, you’ll make a few bucks. But just because you can string a few pretty sentences together doesn’t mean you get to earn a living.”
Many other posts have followed, including Jami Gold’s practical take on it in “Should We Work for Free?”
At the bottom of all of this is a question of value. Do you think what you do is valuable? Do you believe your work is valuable?
Because if your work has value, then you do deserve to be paid for it.
I’m not a fan of people claiming a situation is black and white. The truth is that most of our world is greyscale. It’s nuance. It’s caveats and exceptions.
So look carefully again at what I just said: If your work has value, then you deserve to be paid.
Something of value is something that people want.
We don’t deserve to be paid for what we write if it’s not good and if no one wants it. No one is obligated to pay us just because we decided to write something. If I went out and bought a box of cookies, brought them to your house and left them there, then expected you to pay for them, that’d just be crazy. It’d be even crazier if those cookies were moldy or soggy or covered in dirt.
If, however, someone enjoys our work, if someone wants to read it, then yes, we should be paid for that. That’s not entitlement. It’s supply and demand. If you asked me to buy those same cookies for you, and then refused to pay me back for them, that’d be rude, wouldn’t it?
There’s a big difference there. Will Wheaton pointed it out in his post. He didn’t contact Huffington Post asking to write for them. They contacted him. They wanted his work, but they weren’t willing to pay for it. Performance artist Revolva said the same thing in her open letter to Oprah Winfrey when she was contacted by the producers for Oprah’s The Life You Want tour. She didn’t ask them if she could perform. They sought her out. But they expected her to perform for free.
But wait, you might say. If you query a magazine or a book publisher, you made the first move. Does that mean you shouldn’t expect to be paid?
Nuances, remember? Who approached whom isn’t the only factor in whether you deserve to be paid or not.
If someone wants to use your creative property to make money, then you deserve to make money too.
You know what it’s called when one person uses another person’s hard labor to make money and doesn’t reimburse them for their hard work, right?
And we’re not talking about volunteering to help a charity or a good cause here. We’re talking about a for-profit business earning income from someone else’s work without paying that person for the work.
To quote Taylor Swift’s response to Apple’s plan to not pay musicians, song writers, and producers for three months, “It is unfair to ask anyone to work for nothing.”
(Jami does a great job in the post I linked above about discussing whether or not the payment always needs to be money. I agree with what she said, so I’ll direct you there for the answer to that inevitable question.)
The point of all this is that if we don’t value and respect ourselves and our work, no one else will. If we don’t draw our line in the sand somewhere, eventually we won’t have the option of earning money for our creative work. Eventually it won’t matter how good our work is because we’ll have accepted non-payment for so long that no one will value what should be valuable.
And that would be a sad day not only for creatives but for our society and culture as a whole.
So, creatives, value yourselves. Value your work. Work hard to make something others will value. Then expect to be paid for it.
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Feb 25, 2016 @ 14:03:40
Marcy,
I’m inclined to agree with both Kristen and Konrath, and I also disagree with both (how’s that for being obscure?). Consumers expect creatives to give away their creations now (is this the new accepted term?). This is especially true in the book world. Authors often write off freebies (beyond the usual ones in exchange for an honest review) to PR and marketing (queries for book reviews are basically that too, of course), but Amazon and Konrath/Eisler and many others have broadcast the opinion that books are just products, inexpensive ones to be sure. So, let’s follow their lead and take something of comparable price, a McDonald’s meal (Starbucks is now too expensive to serve as a comp). Does the consumer walk into McDonald’s and expect a freebie? No! McDonald’s isn’t a charity; authors shouldn’t create one either.
Most consumers (book readers) have no idea how much work it takes to write a book. By not paying a fair price for this product, they’re helping to destroy any incentive to create it. This is especially egregious when they buy the book, read it, and then return it for a refund. Amazon started this trend of giveaways and has forever damaged the book business for both traditionally published authors and indies.
On the other hand, Sturgeon’s Law applies to that vast ocean of books out there (that Law more universally applicable than anything Einstein created). An author should NEVER give away free books, but a reader has no obligation to support that author either, especially if the product is lacking. Continuing the analogy, the consumer can go to Burger King instead of McDonald’s (or Peets instead of Starbucks if you want to make the analogy a wee bit more upscale), or the McDonald’s in a nearby neigborhood if the local one is the pits.
Back in the day, I tried free giveaways on Amazon. BookBub almost requires them still and charges authors an exorbitant amount for the opportunity to advertise them, a double whammy hardly worth anyone’s time. Giveaways don’t work; stats showing they do are all anecdotal with flawed metrics. My books are exciting and interesting entertainment offered already at a very reasonable price. They’re much more filling and healthy than a McDonald’s meal too, and less expensive. I’ll give a freebie in exchange for an honest review, and that’s all. If readers won’t read because they’re spoiled and want to read for free, they’ll just have to forego reading my creations.
r/Steve
Feb 25, 2016 @ 14:26:10
I volunteer quite a lot, but I get writers and wanna-be writers and even non-profits contact me about writing for them and as soon as I bring up the subject of payment they either disappear or get indignant. People will ask me to guest post for them, and if we have a relationship or its a topic I’m interested in writing about I often say yes.
But I have a mortgage. Exposure doesn’t pay for cello lessons as much as I wish it did. A bump on my Klout score (does that even matter anymore) has gotten me a free hotel upgrade once or twice, but not much else. If someone else is being paid because I’m contributing then I deserve a fair piece of that pie.
Feb 27, 2016 @ 03:58:56
I said this in a comment on Jami’s post, but for a lot of us, we couldn’t continue to do what we do if we weren’t paid for it. My writing and editing helps pay our bills and buy our food. (What we currently have to spend on medication every month equals most people’s car payments.) So while I also enjoy volunteering for causes and groups I believe in, I have to be really careful about my time.
Feb 25, 2016 @ 14:44:58
Hi Marcy,
Interesting topic with interesting views. I’d like to give you my recent experience so your readers can see a side of how working for free can pay off. In November, the Huffington Post cold-called me and offered me $1K USD to write a 900-word article on crime scenes. They bucked-up as promised and also offered me a spot as a regular contributing free blogger.
Now I’m not a big name like Will Wheaton and I do need the exposure. So, for me, it was a tremendous break. I saw opportunities through this that pay-off way beyond the time it takes to do Huff submissions. I started with uploading my backlist blog posts and then simply transferred the current posts I regularly do each week on my own site.
Something to know about being a regular free blogger on the Huff is they allow you a spot in your byline that links straight to your Amazon’s sales page. You can advertise any two books you want. Like, you can’t buy that type of exposure.
In the four months since I first appeared on the Huff, I have 25 evergreen articles now sitting in their archives – the most popular with 100K page views – that are keyworded for SEO. My personal website traffic has doubled. My mailing list has grown 65% and is accelerating. And my book sales have gone nuts. Last week I had one at #1 on Amazon and this morning another one at #2. They have since given me two more paid writing assignments and I parlayed my experience by writing and a guide on how to blog for the Huffington Post, published it on Amazon, and linked it through my HP byline.
Compensation doesn’t just come in a straight cash-for-service exchange. In my experience, when you give – you get greater returns. Anyone who views writing for “free” on the Huffington Post as selling-out is being short-sighted.
Thanks for letting me comment, Marcy, and BTW – your writing guides are excellent!
Feb 25, 2016 @ 16:19:49
Thank you so much for taking the time to comment, Garry. I really appreciate it when others are willing to share their experience and point of view on a topic.
I agree that there are more ways to be paid than merely monetarily (that’s why I linked to Jami Gold’s post on the topic). The important thing is that we are paid somehow and that we’re strategic in the choices we make about what type of payment is sufficient. You were definitely paid in both money and exposure that led to additional income. Many of the offers we receive won’t give the same return on investment–or any return on investment.
Feb 25, 2016 @ 20:06:49
I respect your balanced outlook, Marcy. I have no writing income to speak of at present, but that’s because I don’t believe I’ve yet progressed to the point where my work has sufficient value for me to demand payment. “Work hard to make something others will value. Then expect to be paid for it.” I agree with your words, which is why I continue to invest in myself with time and what little funds I possess (I also write because I love to write). One day I’ll look at my own work and view it as having value beyond the learning process.
By the way, one of my better investments was your book on Deep Point of View. I’ll finish it today, at which point I’ll re-read the sections where I most needed help. I mentioned your book in my blog today, but I’ll be sure to leave a review when I’m done. I’m an example of someone who was pleased to pay for value.
Feb 27, 2016 @ 04:00:06
Thank you so much for your kind words and for spreading the word and leaving a review. That means a lot to me!
Feb 25, 2016 @ 20:13:36
Excellent post Marcy! The point is we need to put value in what we do. If we don’t value our own work, how can we demand others do so? 🙂
Feb 26, 2016 @ 00:50:47
I love your take on this controversy. “If someone wants to use your creative property to make money, then you should make money, too.” Nailed it!
Feb 26, 2016 @ 01:05:05
This makes all sorts of sense, and as someone who wants to spend time & effort producing art that has perceived-value, and be able to make a living from it, I’m in whole-hearted agreement.
Feb 27, 2016 @ 02:32:46
Thanks so much for the shout out, Marcy! I love your example of the cookies and how if something IS of value, we should be paid. Great, clear points! 🙂
Feb 27, 2016 @ 17:37:06
Fab post, Marcy! You’re right, there are a lot of factors to consider, and each person’s decision is going to need to be tailored to their specific circumstance.
I want to talk specifically about free for books for a minute, rather than article writing. There’s a lot of advice out there about offering the first book in the series for free (permanently) to create “funnels” and entice readers toward the rest of the series. I know that has worked well for some authors, but I still balk at doing that, for a few reasons:
1. I only have four books out
2. It takes me a year to produce each one and bring it to market
3. I value each of my books equally, including the first one
4. Readers can already sample 10% of any of my books for free, which should be enough to decide if they will like it or not
5. The reader perception of free: (I can only go by my own experience as a reader here). I find myself leery of free books by authors I don’t know. If I’ve downloaded both a freebie and a book I’ve paid for, I’ll read the book I spent money on first. Often that freebie languishes on my tablet for quite a while.
Perhaps my circumstances or perspective will change, but that’s where I am right now.
Feb 28, 2016 @ 19:14:39
First, let me say that I wholeheartedly agree with most of what has been said here. I think the biggest problem with too many free books is that this devalues all books. Readers don’t always get it that the free books are meant to be a sample.
I’ll use an analogy as you did. In grocery stores, you will sometimes see a staff member giving away a few bites of a food item or a recipe that’s prepared with items from that store. Lots of folks, myself included, take the freebie but don’t buy the items. That’s our right. But if we stood there and expected the store employee to continue to hand us the freebie tidbits, that would be so, so rude.
I’d love to see us authors try to figure out a way to convey to readers that freebies are just like those samples from the store. They aren’t supposed to try to feed off of them all the time! Maybe we should start using words like “sample” in our ads. “Get this book FREE and SAMPLE a great author’s work!”
As for making one’s first book in a series permafree, this is indeed a strategy that works and one that has taken me from making a pittance on my books to making a quite reasonable sum each month.
The big key to that success was a BookBub ad. Their ads work if your book is good, because their readers are a bit different from other such sites. Many of their readers are not just looking for free books, they are looking for new authors to read.
I made back the cost of their ad (for a FREE book) in the first three days after the ad ran! And sales have been good ever since.
Loss leaders have been part of marketing strategies since people started using legal tender instead of exchanging chickens for potatoes. So as you say, we need to find the gray areas. Not all free is bad, but each situation needs to be weighed as to what it will gain us in the long run.
And what it will do to readers’ expectations regarding all books! Honestly what bothers me more these days than free books are the boxed sets of entire series that are offered for $0.99. Now that is devaluing one’s work!!
Feb 28, 2016 @ 21:25:01
Kass, I had your series in mind as one of the success stories, so I’m really glad you talked about your experience. Still not confident it would work for me, but maybe I’ll feel more comfortable with the idea once I have more books out. 😉
Feb 28, 2016 @ 21:36:38
I’ve heard a lot of people talk about how helpful a free first-in-series book has been or how a BookBub sale gained them much needed exposure. I do see those as akin to grocery store samples. Try one of these new-to-you cookies, and if you like them, you can buy a box here. The problem happens, as you say, when the sampler then wants to walk away with the whole box for free. (I think I must have cookies on the mind 😉 )
If we’re using a free book as a marketing tool for the rest of a series, and we’re earning a larger profit because of it, then we’re not *really* giving it away for free. We’re using it strategically as a marketing tool. It’s one of those nuances again 🙂
Feb 29, 2016 @ 01:48:26
Exactly, Marcy! And I don’t feel like I’ve devalued that first book at all. It’s my firstborn that’s looking out for her siblings. And I’m so proud of her. Besides I get two or three emails a week from readers telling me how much they loved the book and are planning on reading the whole series.
And now I really want a cookie!! 😀
Feb 29, 2016 @ 01:52:10
It took me awhile, Kathy, to work up the nerve to try the first-book-free route. I did it when the 7th book came out, but now I wish I’d done it around Book 5. It also depends on how well the books are selling already, and what else you have on your product shelf.
But as for having put the same amount of work into that book as the others, you’re not devaluing it by using it as a loss leader. (See my response to Marcy.) If anything, I’d say that book is working hard for me now!