Building a Mailing List through Reader Magnets

By Marcy Kennedy (@MarcyKennedy)

One of the almost universal pieces of advice we hear as indie authors is that we need to build a newsletter mailing list. A mailing list allows us to keep in touch with readers and let them know when our next book releases. Theoretically, they’ll be excited to buy our book, sending it up in the rankings.

The tricky part is how do we convince people to give us their email addresses?

One solution is the reader magnet.

I’m back at Fiction University today for my regular monthly guest post, and this time I’m talking about building a mailing list through reader magnets.

If you missed last month’s post, you can find out the benefits of ebook preorders here.

Interested in more ways to improve your writing? Check out my Busy Writer’s Guides such as Description, Deep Point of View, or Showing and Telling in Fiction.

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