Creating Promotional Copy That Works: Book Descriptions
By Marcy Kennedy (@MarcyKennedy)
Last month I started a new series on creating promotional materials for our books with a look at tag lines.
A tag line is a teaser or a catch phrase meant to capture the emotional tone of the book, hint at the genre, and hook the reader. They don’t tell the story. They don’t name the main character. They are bait.
This month we’re going to look at book descriptions. These are what we’ll upload to our book page at all the major retailers and put on the back cover of our print versions.
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