7 Reasons Twitter Isn’t Building Your Author Platform
By Marcy Kennedy (@MarcyKennedy)
Almost as soon as authors were told they should be on social media to build their platform, a counter-contingent of people started talking about how social media was a waste of time. They’d tell their stories of how they were on Twitter or Facebook or whatever the flavor of the month was and how they didn’t see any increase in sales or growth in their readership.
Usually there’s a simple reason for why social media didn’t work for them—they were doing it wrong.
So today I want to save you some time and heartache by explaining seven of the biggest mistakes I see authors making on Twitter. When we use Twitter correctly, it’s still one of the best possible tools for expanding our reach.
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