Creating Promotional Copy That Works: Tag Lines
By Marcy Kennedy (@MarcyKennedy)
As is the case with many elements of being an indie author, the complete control we have over writing our promotional material is a double-edged sword. We’re not saddled with promotional copy written by someone who might have read only our synopsis, if that. We’re also on our own, without experienced copy writers to make sure we’re creating the best possible selling descriptions for our books.
Today I’m kicking off a new series looking at those uncomfortable promotional materials we need to create ourselves—from the back cover copy to swag—starting with tag lines.
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